Page 40 - SALON DONNA INTERNATIONAL

Ricerca di mercato

/¶LPSHJQR JUHHQ GHOOH D]LHQGH H GL ULÀHVVR GHL VDORQL

6H QH SDUOD GD DQQL q GLYHQWDWR XQD SULRULWj WDQWLVVLPL EUDQG GHOO¶KDLUFDUH VRVWHQLELOLWj SDFN ULFLFODWL XQ DSSURFFLR
RUJDQLF GHL YHJDQ H FUXHOW\ IUHH (FFR DOFXQL FDPELDPHQWL LQ TXHVWD GLUH]LRQH 1XRYD HUD 1XRYH RSSRUWXQLWj

Cosmetica Italia FKLDULVFH FRVD LQGLFD UHDOPHQWH FRVD VLJQL¿FKL GL PLOLRQL GL HXUR PHQWUH LO VROR YDORUH GHL FRVPHWLFL VRVWHQLELOL JUHHQ q GL
Cosmetico a connotazione naturale / biologico q XQ SURGRWWR FDUDWWHUL]]DWR GD PLOLRQL GL HXUR /D VRYUDSSRVL]LRQH GHL GXH LQVLHPL RYYHUR GHOOH LPSUHVH
HOHPHQWL JUD¿FL R WHVWXDOL FODLP FKH QH FRPXQLFDQR OD FRQQRWD]LRQH QDWXUDOH FKH DGRWWDQR SURFHVVL R SURGXFRQR FRVPHWLFL OHJDWL DOOD VRVWHQLELOLWj H SURGXFRQR
ELRORJLFD ULFKLDPR DO PRQGR YHJHWDOH PLQHUDOH R DQLPDOH LQ OLQHD FRQ OD VXD FRVPHWLFL D FRQQRWD]LRQH QDWXUDOH ELRORJLFL q SDUL D PLOLRQL GL HXUR
FRPSRVL]LRQH IRUPXODWLYD ,QROWUH SXz FRPXQLFDUH
‡ FRQIRUPLWj DOOR VWDQGDUG LQWHUQD]LRQDOH ,62 DEEUHYLDWR LQ &&1 6 5LFHUFD D FXUD GL &RVPHWLFD ,WDOLD
‡ FHUWL¿FD]LRQH QDWXUDOH ELRORJLFR VHFRQGR LO SURWRFROOR GL XQ RUJDQLVPR SULYDWR
specializzato Wella Professionals: “#MakeChange”
Sostenibilità green q XQ SURGRWWR FKH FRPXQLFD HOHPHQWL OHJDWL DOOD VRVWHQLELOLWj
DPELHQWDOH LQ WHUPLQL HVHPSOL¿FDWLYL GL Wella Professionals offre un impegno
‡ SURFHVVL SURGXWWLYL HPLVVLRQH &2 ULGX]LRQH XWLOL]]R GHOO¶DFTXD JHVWLRQH UL FRQFUHWR YHUVR O¶DPELHQWH ,O EUDQG OHD
¿XWL ULVSDUPLR HQHUJHWLFR GHU QHOOD FRORUD]LRQH KD GHFLVR GL XWLOL]
‡ FDUDWWHULVWLFKH GHOO¶LPEDOODJJLR ULGX]LRQH PDWHULDOH SDFNDJLQJ ULFLFODWR ULFL ]DUH SDFN GL DOOXPLQLR ULFLFODWR DO
FODELOH ELRGHJUDGDELOH $QFKH OD SURGX]LRQH GL WDSSL YHUUj TXDVL
‡ JHVWLRQH GHOOD ¿OLHUD DSSURYYLJLRQDPHQWR PDWHULH SULPH WUDVSRUWR ORJLVWLFD totalmente realizzata in plastica riciclata
GLVWULEX]LRQH SRVW FRQVXPR 3&5 DWWHVWDQGRVL IUD
‡ LPSURQWD DPELHQWDOH 3() /&$ LO GL ULFRQYHUVLRQH
‡ FHUWL¿FD]LRQH GL SURGRWWR HFRODEHO 1RUGLF 6ZDQ %OXH $QJHO 4XHVWD ³VHPSOLFH´ VFHOWD HTXLYDOH DG XQ
‡ FHUWL¿FD]LRQH FRUSRUDWH ,62 % &RUS ULVSDUPLR GL ROWUH WRQQHOODWH GL SOD
‡ 5HOD]LRQH GHO ELODQFLR GL VRVWHQLELOLWj
‡ 3UHPL ULFRQRVFLPHQWL LQWHUQD]LRQDOL VWLFD YHUJLQH DOO¶DQQR H GHOO¶ GL LPEDOODJJL LQ FDUWRQH ULFLFODWR FRQWULEXHQGR
‡ $OWUH IRUPH GL VRVWHQLELOLWj DPELHQWDOH DOOD JHVWLRQH UHVSRQVDELOH GHOOH IRUHVWH GHO PRQGR :HOOD 3URIHVVLRQDOV ODQFLD
OD QXRYD FDPSDJQD ³2QH 6PDOO 7XEH 2QH %LJ &KDQJH´ FKH PLUD D VRVWHQHUH
Il valore di sell-in dei cosmetici naturali / biologici in Italia q SDUL D O¶HGXFD]LRQH QHO VHWWRUH GHOOD FRLIIXUH LQYLWDQGR L SURIHVVLRQLVWL GHL FDSHOOL D IDUH
PLOLRQL GL HXUR ,O VROR YDORUH GHL FRVPHWLFL D FRQQRWD]LRQH QDWXUDOH ELRORJLFL q XQ SDVVR QHOOD JLXVWD GLUH]LRQH 0DNH&KDQJH

Echosline: The Vegan way

Echosline EUDQG +DLU &DUH 3URIHVVLRQDOH GD DOFXQL
DQQL DEEUDFFLD OD ¿ORVR¿D 7KH 9HJDQ :D\ H SUHGLOLJH LO
FRQFHWWR GHO ³OHVV LV PRUH´ KD GDWR YLWD D % 385 &/$<
XQD OLQHD ³VPDUW´ FRPSRVWD GD XQD WULORJLD GL SURGRWWL *Lj
GDO QRPH % 385 LQYLWD DG ³(VVHUH 3XUL´ D ULJHQHUDUVL H D
ULWURYDUH LO SURSULR HTXLOLEULR DWWUDYHUVR XQD IRUPXOD]LRQH
GDOO¶HI¿FDFLD SXUL¿FDQWH /D OLQHD SHUVHJXH LO FRQFHWWR GL
³&OHDQ %HDXW\´ H GL EHOOH]]D HVVHQ]LDOH H VRVWHQLELOH HG q
IRUPXODWD GD SURGRWWL 9HJDQ D EDVH GL LQJUHGLHQWL
QDWXUDOL )UHH )URP H FRQ SULQFLSL DWWLYL IXQ]LRQDOL $UJLO
OD ELDQFD $ORH 9HUD O¶2OLR GL -RMRED H LO %XUUR GL .DULWq
,QROWUH JUD]LH DOOH IRUPXOD]LRQL ³WLPH ZDWHU HQHUJ\
VDYLQJ´ SHQVDWH DSSRVWD SHU DYHUH XQ FRQVXPR ULGRWWR
LGULFR HG HQHUJHWLFR DWWUDYHUVR XQ¶DWWLYLWj GL VHQVLELOL]
]D]LRQH HG HGXFD]LRQH DOO¶XVR GHOO¶$FWLYH 6KDSLQJ 0DVN
VL SXz UDJJLXQJHUH XQ ULVSDUPLR GL DFTXD GL / HG
HQHUJHWLFR GL FLUFD VHFRQGL GXUDQWH O¶DVFLXJDWXUD
$QFKH LO SDFNDJLQJ q SHQVDWR LQ RWWLFD VRVWHQLELOH LQ
PRGR GD RWWLPL]]DUH O¶XVR GL SODVWLFD H PDVVLPL]]DUH OD
TXDQWLWj GL SURGRWWR FKH WUDVSRUWD UHDOL]]DWR FRQ LO
GL SODVWLFD ULFLFODWD 3(7 RJQL SDFN ULHVFH D FRQWHQHUH
SL TXDQWLWj GL SURGRWWR FRQ XQ PLQRUH XWLOL]]R GL SODVWL
H GL FRQVHJXHQ]D PLQRUL HPLVVLRQL GL &
FD FDUWD H GL FRQVHJXHQ]D PLQRUL HPLVVLRQL GL &2

Impegno green Indola ACT Now!
L’invito è chiaro: agire ora!
PARIS EXPO INDOLA FRQ OD OLQHD FDUH VW\OLQJ JUHHQ ACT

NOW! VSLQJH L VXRL FRQVXPDWRUL DG DJLUH ACT NOW!)
4, 5 & 6 SEPT.21 H LQWUDSUHQGHUH LQVLHPH DO EUDQG XQ SHUFRUVR SHU IDUH LQ
VLHPH OD GLIIHUHQ]D +D XQ SDFNDJLQJ ULFLFODWR ¿QR DO
*UD]LH LQIDWWL DOOD FROODERUD]LRQH FRQ 3ODVWLF %DQN FRQWUR
O¶LQTXLQDPHQWR GD SODVWLFD ACT
PORTE DE VERSAILLES NOW! DLXWD LO SLDQHWD LPSHGHQ
GR D PLOLRQL GL ERWWLJOLH
GL GLYHQWDUH SODVWLFD RFHD
QLFD VROR QHO SULPR DQQR
3HU RJQL SURGRWWR $&7
THE INTERNATIONAL HAIR & BEAUTY EVENT 12: YHQGXWR VL HYLWD LQ
www.mcbbybeauteselection.com IDWWL FKH GXH ERWWLJOLH GL SOD
VWLFD ¿QLVFDQR QHOO¶DPELHQWH
PROFESSION
PBEBIEN-ETRE

Sans titre-1 1 23/02/2021 09:46